BeReal

BeReal is a social media app that asks its users to post unfiltered photos of themselves once a day.

What is BeReal?

BeReal is a social media app that’s all about authenticity, ditching the filters and curated feeds we’ve grown accustomed to. Launched in 2020 by French developers Alexis Barreyat and Kevin Perreau, the app sends users a daily notification at a random time, prompting them to capture and share a photo within two minutes. This means no time for adjustments or retakes—it’s all about capturing what’s happening in the moment, as it is.

Download: iOS | Android

Why do people prefer to use BeReal?

BeReal’s charm lies in its simplicity. You get a snapshot of people’s real lives without the polished veneer of traditional social media. It’s become a kind of anti-Instagram, tapping into a collective desire for something more genuine. The notification, “ Time to BeReal!” has even become a meme in its own right, signaling the app’s cultural impact.

How do you use BeReal?

When you get the daily notification, you have two minutes to take and post a photo using both the front and back cameras. This gives a real-time, dual perspective—showing both you and your surroundings. There’s no editing, and you can only see others' posts once you’ve shared your own.

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