Crowdsourcing

Crowdsourcing in social media is when brands or individuals ask their online communities for ideas, content, or feedback.

What is crowdsourcing?

Crowdsourcing in social media is when brands or individuals ask their online communities for ideas, content, or feedback. It’s a way to turn your audience into contributors, helping you create more engaging and authentic content. Rather than just broadcasting your message, crowdsourcing allows you to invite your followers to participate and co-create with you.

For example, a brand might ask their audience to vote on the design of a new product or submit their own designs. Once all the contributions are gathered, the brand can select the best ideas, often rewarding the participants.

How does crowdsourcing work?

Brands use crowdsourcing on social media through simple polls, questions, or campaigns. For example, you might ask your followers to help name a new product or invite them to submit user-generated content with a specific hashtag. It's all about getting your community involved in the conversation and making them feel like they're part of the journey.

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Resources

How User Generated Content (UGC) Grew Our Instagram Account by 400% in One Year

A guide to user generated content on Instagram so that you can create your own strategy and grow your Instagram followers and engagement in a big way.

A Straightforward Approach to User Generated Content that Connects

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.

The Ultimate Guide to Community Management

Companies create communities to build genuine relationships between their clients, supporters, and audiences. This guide will walk you through the steps and best practices for creating and managing a community that connects with your audience.