Resources - Page 2
A collection of posts on Resources
Threads is a new text-based app by Instagram. Here's what you need to know.
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.
Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.
Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.
For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.
In this article, Mike San Roman details why and how the Engineering team is prioritising the builder mindset.
When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a lot of easy-to-use tools out there to make these jobs more seamless for us all. What’s even better, with the right apps, you can create, pub
It's not easy to build an agency, much less maintain one for over ten years, but that's what Chris Norton has done with Prohibition PR. In this article, he shares the lessons he has learned from eleven years of running a PR and social media agency.
Many business owners may worry about the extra cost of charitable giving, but Susan and Michael Perlman have found that it’s not only a good thing to do, but it’s good for business. Here’s how supporting charitable initiatives has helped their dog daycare succeed.
We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.
Tried and tested tactics to break through the noise on social media
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers a
Please note: The Shopify integration with Buffer has been sunset. We recognize the value of integrating Shopify shop data with Buffer, and at the same time, maintaining the Shopify integration became increasingly complex and, as a small team, we have to make trade-offs to ensure we can deliver improvements to the core Buffer product. In the end, we decided that removing the current feature was best for Buffer's product. One thing we’ve heard over and over is that logging into social media analy
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the w
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well.
Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here.