Resources - Page 3
A collection of posts on Resources
These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. So to stand out you need to have a brand that your customers connect with, and care about deeply. In this post, we’ll be sharing some tips and strategies to help you to build your bran
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an up
When you want to get your message in front of the right people on social media , where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a
It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, too. Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions. Should you be replying to everyon
As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing . We’ll touch on Facebook’s most recent product
10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We
Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational? Should you include contact info? hashtags? emoji? And how often should you update it? We’l
If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their mess
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new bu
Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. Keep rea
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. * In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams * It shipped over one million smoothies in just one year after la
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any soc
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed . At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts [https://buffer.com/resources/tentree-earth-day-social-media-ca
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here . Over the years, hashtags have become an important part of any Instagram marketing strategy . By adding hashtags to your content you
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s why we’re such big fans of quick and efficient marketing graders. You get actionable data, and you get it in seconds. I’ve bookmarked several of my favorites and dug up a handful of other useful gr
What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of da
They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencer
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: * Likes * Comments * Shares * Clicks * Reach And when you think about multi-platform performance (ac
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers. To help you find the best of the best, we’ve tried out dozens and researched scores more. All the apps we’ll recommend below are ones you can download to your iOS or Android device for Instagramming on-the-go (the Buffer mobile app is a favorite of o
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We were eager to get to the bottom of the Pinterest strategies that are working today, so we’ve done the res
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS One
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like?