The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices
A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.
What is a LinkedIn Company Page?
A LinkedIn Company Page, also known as a LinkedIn Page, is your brand’s public profile on LinkedIn, designed to help your business establish and grow its presence on the platform.
LinkedIn Company Pages are a great platform for brands to give details about their businesses and the people that work there, post industry updates, announce new product launches, share new job opportunities, and much more.
For example, at Buffer, we use our LinkedIn Company Page to share details about what our business is all about, showcase our teammates, share transparently what we’re working on, and announce new features and tools.
How do I create a LinkedIn Company Page?
Creating a LinkedIn Company Page is an easy process. Here's how you can set up a LinkedIn Company Page:
- Log into your personal LinkedIn account.
- Navigate to the 'Work' icon in the top right corner of your LinkedIn homepage and select 'Create a Company Page +', and then choose the appropriate category for your business.
- Enter your company details, such as company name, website, industry, company size, and company type.
- Upload your company’s logo and cover image.
- Add a company description (250-2,000 characters) that describes what your company does, its mission, and its values.
- Once your page is ready to go, click the ‘Create page’ button. If your page meets LinkedIn’s requirements, it will be published immediately.
Is a LinkedIn Company Page free?
LinkedIn Company Pages are completely free for everyone. You can learn how to get started with your own LinkedIn Company Page here.
Why should I create a LinkedIn Company Page?
There are many reasons why you should create a LinkedIn Company Page, but one of the top ones is that it can help generate leads and create trust with your customers and communities.
In fact, LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. Plus, 82 percent of consumers are more likely to trust a company whose leadership team engages on LinkedIn — and 77 percent are more likely to buy from them.
Schedule your LinkedIn Page posts in advance with Buffer
LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. Schedule your posts in advance, reach your followers, and find new fans with Buffer’s free LinkedIn scheduler.
Get started with our free plan, or try out our advanced features with our 14-day free trial!
Resources
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LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
How to Use LinkedIn for Business in 2025: The Ultimate Guide to LinkedIn Company Pages
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.