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LinkedIn Creator Mode

LinkedIn Creator Mode is a profile setting designed for those looking to build influence and share expertise on the platform.

What is LinkedIn Creator Mode?

LinkedIn Creator Mode is a profile setting designed for those looking to build influence and share expertise on the platform. Activating it does more than just update your profile’s layout – it changes the “Connect” button to “Follow,” making it easier for users to engage with your content without requiring a connection. LinkedIn may even feature you as a suggested creator, giving you extra visibility.

What are the benefits of LinkedIn Creator Mode?

There are tons of benefits to turning on LinkedIn Creator Mode, with one of the favorite ones being the ability to move the Featured section to the top of your profile, letting you showcase posts, articles, and multimedia you’re most proud of. With Creator Mode, you also unlock tools like LinkedIn Live and Newsletters (if eligible), which allow you to engage with your audience in more meaningful ways. Essentially, Creator Mode is all about enhancing your presence and reach.

How do I turn on LinkedIn Creator Mode?

It’s easy! Head to your profile, scroll down to the Resources section, and tap “Creator Mode.” Follow the prompts, and you’re set. From there, start curating your Featured section with content that represents you best – whether it’s a standout post, a video, or a recent article.

Is LinkedIn Creator Mode right for me?

If you’re focused on thought leadership, building an audience, or driving more engagement with your content, Creator Mode is definitely worth considering. It’s a straightforward way to make sure your work gets noticed and helps build a community around your expertise.

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Resources

LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

A full month of LinkedIn prompts to inspire your next 30 posts (with examples!).

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HOW TO Use The Brand New Buffer For LinkedIn

A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.

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