What does OOTD mean?

OOTD stands for “Outfit of the Day,” a popular hashtag and trend on social media, especially Instagram, TikTok, and Pinterest. It’s exactly what it sounds like — people sharing photos or videos of what they’re wearing on a particular day. Whether it’s a casual street style look, a polished office outfit, or a more experimental ensemble, OOTD posts are all about expressing personal style and inspiring others with fashion choices.

How does OOTD work? 

It’s simple: snap a photo or video of your outfit, write a quick caption (or get creative with a mini-story or breakdown of your look), and share it with the hashtag #OOTD. People love interacting with these posts, often using them to find inspiration for their own outfits, discover new brands, or get ideas for how to mix and match clothing pieces in different ways.