Top navigation

Buffer
PricingBlog
Log inGet started now

Breadcrumbs

  • Social Media Terms
  • OOTD

OOTD

OOTD (Outfit of the Day) is a popular social media trend in which users snap a photo or video of their outfit of the day.

What does OOTD mean?

OOTD stands for “Outfit of the Day,” a popular hashtag and trend on social media, especially Instagram, TikTok, and Pinterest. It’s exactly what it sounds like — people sharing photos or videos of what they’re wearing on a particular day. Whether it’s a casual street style look, a polished office outfit, or a more experimental ensemble, OOTD posts are all about expressing personal style and inspiring others with fashion choices.

How does OOTD work? 

It’s simple: snap a photo or video of your outfit, write a quick caption (or get creative with a mini-story or breakdown of your look), and share it with the hashtag #OOTD. People love interacting with these posts, often using them to find inspiration for their own outfits, discover new brands, or get ideas for how to mix and match clothing pieces in different ways.

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

8 Best Free Hashtag Generators in 2025

Here are eight of the top free hashtag generators in 2025.

Read more

Trending Reels on Instagram: How to Find Them + 9 of the Best

How to find Instagram reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year. 

Read more

How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

Read more

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Content Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • Changelog
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • Bluesky
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2025 Buffer

|

Privacy

|

Terms

|

Security