Top navigation

Buffer
PricingBlog
Log inGet started now

Breadcrumbs

  • Social Media Terms
  • POV

POV

POV stands for “Point of View,” and it refers to TikTok or Instagram Reel videos that put viewers in the filmmaker's shoes.

What does POV (Point of View) mean?

POV stands for “Point of View” and it’s used a bit differently on social media. Generally, point of view represents a first-person perspective, but on TikTok and Instagram Reels, influencers and creators use it in captions and on-video captions to immerse their audience in a particular scenario or perspective. This technique allows viewers to feel as though they are part of the experience being filmed.

Caroline Fleet, a TikTok content creator, explains what POV means in this TikTok video. 

What is a POV (Point of View) video?

A POV video is a TikTok or Instagram Reel video filmed from the perspective of the content creator. It gives the viewer a sense as if they are experiencing that specific moment with the filmer themselves as the events are happening. Here is an example of a POV video.

For a video to be a POV, it usually describes a specific, relatable situation, and the caption starts with “POV.” For example, "POV: You're meeting your favorite celebrity for the first time," and the video puts the viewer in the shoes of the person experiencing that specific event, making the content more relatable and engaging.

Why do content creators use POV (Point of View) videos in their social media?

Generally, content that is relatable is much more engaging and shareable. POV videos do exactly that, they put the viewers in their shoes, allowing for a more immersive narrative experience. This sort of content has the ability to create a deeper connection with the audience. 

Make scheduling to TikTok and Instagram Reels easy

Buffer’s tools for TikTok and Instagram Reels go beyond just scheduling. You can also plan, preview, and cross-post your video content, making Buffer your go-to tool for creating (and growing) on social media.

Get started with our free plan or try out our advanced features with our 14-day free trial!

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

Trending Reels on Instagram: How to Find Them + 9 of the Best

How to find Instagram reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year. 

Read more

How Long Can a TikTok Be? The Ultimate Guide to TikTok Video Length (+ What Gets the Most Views)

In this #AskBuffer, we explore whether there is a best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

Read more

8 Ideas for Your TikTok as a B2B Company

Get inspired by these B2B companies on TikTok that have cracked the code on making serious business seriously entertaining.

Read more

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Content Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • Changelog
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • Bluesky
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2025 Buffer

|

Privacy

|

Terms

|

Security