Top navigation

Buffer
PricingBlog
Log inGet started now

Breadcrumbs

  • Social Media Terms
  • Vlog

Vlog

A vlog, short for video blog, is a type of blog that consists of video content rather than written content. 

What is a vlog?

A vlog, short for "video blog," is a type of blog that consists of video content rather than written content. Vlogs vary significantly in content topics, ranging from travel itineraries, beauty routines, and cooking tutorials to tech reviews, gaming livestreams, and marketing tips. Compared to traditional blogs that rely on written content, vlogs are more visual and often more engaging, offering a more intimate connection with viewers. The most popular video-sharing platforms used for vlogs are YouTube and Vimeo. 

Over the years, vlogs have gained even more popularity with the rise of short-form video platforms, like TikTok and Instagram, allowing anyone with a phone and a sprinkle of creativity an outlet to share their unique stories and insights with the world in an engaging and interactive way.

What is a vlogger, and what does a vlogger do?

A vlogger, short for "video blogger," is a content creator who creates and edits videos to share and connect with their online community. They usually create videos about their interests, expertise, or daily life. They use video-sharing social media platforms, like YouTube, Instagram, and TikTok, to market their videos, interact with their audience, and boost their brand's engagement.

Around 92% of Internet users watch some form of video content every day. So, there's no reason your business or brand shouldn't invest in vlogging as part of your social media strategy.

What is the difference between a blog and a vlog?

The difference between a blog and a vlog is that a blog is a collection of written content, while a vlog is a collection of video content. Generally, vlogs are more social and engaging as the audience can like, comment, and share the video, making vlogs more community-focused compared to a blog. 

Effortlessly schedule your videos with Buffer

Buffer's social media scheduler is an intuitive and powerful social media management tool to plan, schedule, and publish all your video content, like TikTok videos, YouTube Shorts, and Instagram Reels and videos. 

Start scheduling your video content with Buffer for free!

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

Best Video Editing Software in 2025 — 15 Free + Paid Tools

A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

Read more

7 Winning Video Marketing Strategies You Can Implement Today

If you’re on the internet, you probably know how powerful videos are. From social media to online stores to emails, you’ll find them everywhere. And when done right, video marketing can help you boost your brand’s visibility, engagement, and conversion rate. But to get the most out of your video marketing efforts, you need to implement the right set of video marketing strategies to smartly put captivating videos in front of your audience without requiring excessive time, money, or effort. In t

Read more

15+ Tips to Grow On YouTube Shorts

Get 16 of the top recommendations with varying levels of ease to apply to growing on YouTube Shorts.

Read more

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Content Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • Changelog
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • Bluesky
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2025 Buffer

|

Privacy

|

Terms

|

Security